Tweakwise: the full power of predictive marketing in a searchandising and product discovery platform

When an e-commerce site struggles to convert, it is often a symptom of underperforming internal search engines, category pages, or recommendation systems. Discover the many benefits of Tweakwise our fully manageable product discovery platform and the steps you can take to evaluate its effectiveness.

Product discovery: a major challenge for online commerce

Product discovery encompasses all the mechanisms that help users find new products on an e-commerce site. It can take many forms, starting with the search engine, which provides access to a selection of items based on keywords entered by the user.

This is where searchandising comes in a blend of “search” and “merchandising.” It refers to the optimization of a search engine using techniques inspired by traditional retail. The goal is to enhance the customer experience by providing results that are more relevant, better organized, and geared toward conversion.

This is a critical issue, as many online stores still display their products using fixed rules or default settings. 

Consequently, search results and category pages often fail to align with what consumers are actually looking for. Furthermore, the time wasted manually sorting through results negatively impacts the user experience.

Worse still, searches sometimes yield “no results,” even when a suitable product is available on the site. 

Fortunately, a product discovery and searchandising solution can help you implement a high-performing and seamless experience.

Tweakwise: an all-in-one suite for product search and discovery

Tweakwise offers a wide range of e-merchandising features, structured around four core modules.

Simplified integration, accelerated time-to-value

Tweakwise adapts to any technical setup with two simple and flexible integration modes:

• Embedding a script into your online store.
• Full integration via API-First architecture.

The solution supports the majority of e-commerce platforms, offering direct, native integrations for Magento, Shopify, Vendre, Shopware, Sana Commerce, and Core-suite.

With “Scan your shop,” Tweakwise provides a free analysis of your online store and offers concrete recommendations to make your search and discovery experience smarter, more relevant, and more profitable.

Features that make all the difference

Tweakwise helps you get the most out of your online platform with distinctive and powerful features:

• Custom algorithms: Refine your own search algorithms without coding to align search results with your business objectives.
• Adaptive filtering: Automatically apply and rank the most relevant filters to help visitors narrow down results faster and boost conversion rate optimization.
• Data-driven sorting: Strike the perfect balance between relevance, popularity, and available inventory using sorting rules tailored to your business goals.
• Smart suggestions: Inspire and guide your visitors with suggestions based on their behavior, your product reference data, and your merchandising rules.
• Transparent merchandising: With transparent business rules, you can understand exactly why specific products are displayed and modify them easily.

Tweakwise is a dynamic platform that evolves daily to help you strengthen personalization through a more relevant and intelligent shopping experience. 

The latest update (November 2025) introduced even more control and flexibility, featuring A/B testing, language management, filtering modules, and advanced reporting.

Many more improvements are coming throughout 2026, including new reports on merchandising and recommendations, as well as the management of multilingual catalogs and collections.

Results that meet your expectations

What results can you expect after deploying Tweakwise?

While results vary depending on the market and factors like product catalog quality, a minimum 15% increase in conversion rate is typically expected. 

Depending on the features used, you could also see an 80% increase in add-to-cart rates, significantly impacting overall revenue.

These figures should be considered as benchmarks, as the impact of Tweakwise depends on the specific scope of its deployment. 

Another major benefit is its ability to reduce your teams’ workload, allowing them to focus on other high-value-added missions.

Summary: 10 key criteria for evaluating a product discovery solution

Want to put Tweakwise to the test? Use this evaluation grid to check the essential elements for maximizing sales while ensuring your visitors discover, engage, and convert:

1. Fewer zero-result searches thanks to smart synonyms, automatic correction, and dynamic redirects.
2. Higher-performing category pages through dynamic sorting, adaptive filters, and powerful business rules.
3. Relevant recommendations with a high level of control: business rules, containers, exclusions, etc.
4. Easy integration via script or API-First.
5. Dozens of native connectors to major platforms.
6. Personalized shopping experiences powered by Artificial Intelligence: real-time user behavior analysis and bespoke profile creation.
7. Google Analytics 4 integration to optimize filtering and highlight the best-performing products through real-time statistics (page views, conversion rates, etc.).
8. Multi-store capabilities to easily create a multilingual e-commerce site.
9. Comprehensive reporting tools allowing users to monitor and adjust configurations for optimal performance.
10. External data integration (such as CRM platforms) to make your product pages even more relevant and targeted.

Your 30-day POC to evaluate Tweakwise

Ready to test the viability of our solution? Tweakwise guides you through a proof of concept (POC) in just 30 days!

Week 1

• Project scoping and framework definition.
• Defining your KPIs: search-based conversion rate, click-through rate on product suggestions, add-to-cart rate, zero-result search frequency, and time saved by your teams…
• Setting up tracking to monitor visitor behavior and measure performance metrics.

Week 2

• Customization of your search algorithms.
• Designing relevant filters to help your visitors achieve the best possible results.
• Implementing smart suggestions based on customer behavior, product reference data, and your merchandising rules.

Week 3

• Personalizing category pages: layout, product placement, and visual arrangement…
• Enhancing category pages to better guide your visitors and boost on-site engagement.

Week 4

• Deploying upselling and cross-selling recommendations tailored to your specific business rules.
• Creating intuitive, Q&A-style sales dialogues to guide visitors to the right product at the perfect moment.
• Customizing your dialogues with your own fonts, brand colors, copy, and visuals.
• Final POC assessment and review.

The power of software, the strength of a group

Orisha, a European software publisher for the retail, real estate, healthcare, and construction sectors, announced the acquisition of the Dutch firm Optimizers in 2024. This move enriched the group’s SaaS offerings for unified commerce with a complete range of online commerce software, including Tweakwise, Core-Suite, and Vendre.

In 2025, as part of a new product-oriented strategy, Optimizers’ solutions were integrated into Orisha Commerce. Today, Tweakwise benefits from a business unit serving over 55,000 customers across 55 countries, generating €70 million in revenue (2024).

With powerful rule-based filtering, advanced personalization, and high-performing recommendations, Tweakwise is the all-in-one solution to facilitate product search and discovery on your e-commerce platform, delivering concrete results for your sales and turnover.