Enhancing customer experience both online and in-store through unified payment solutions

The point of payment, whether digital or physical, is crucial in securing a sale. In today’s omnichannel commerce environment, ensuring a seamless transition from click to checkout is vital for customer loyalty. However, numerous brands find it challenging to integrate their payment systems effectively.

Companies now face the imperative to reorganize by adopting systems that connect all sales channels. Addressing evolving consumer behaviors such as mobile payments, one-click online payments, digital wallets, and click and collect is essential. Explore how Openbravo POS, in partnership with cutting-edge payment technologies, can streamline your transactions.

Integration of payment systems

Definition of payment systems integration

Payment systems integration is the process of connecting a company’s online and in-store payment methods within a unified commerce framework. This facilitates smooth interaction between payment terminals, e-commerce platforms, management software, and payment tools.

APIs, connectors, or native modules underpin this integration, synchronizing payment flows with commercial and operational data. Key benefits include:

• Centralizing payment information across all channels;
• Real-time performance tracking;
• Secured transactions;
• Ensuring seamless transactions at every touchpoint.

Integrated payment systems enable companies to accept diverse payment methods, including credit cards, which simplifies the process for customers. They can select from numerous options and services, with contactless credit card payments being particularly favored in physical stores for their speed.

Built for unified commerce, Openbravo POS ensures brands can link their payment methods across all sales channels. Companies benefit from a modern, omnichannel-designed interface. Integrated with payment solutions such as Sipay, Openbravo POS delivers a fast, secure, and cohesive checkout experience at every customer touchpoint.

Are your online and in-store payments facing issues? Discover Openbravo POS and unlock the potential of a payment solution tailored for unified commerce.

Importance of integrating payment systems

Customers moving between channels expect consistent experiences, including during payment, whether it’s in-store or online. A unified commerce strategy integrates payment solutions, eliminating silos between sales channels and streamlining the purchasing journey.

Independent channels operate in isolation, but integrated payment solutions offer a unified view, facilitating transaction tracking. They support services like credit, installment payments, contactless transactions, and in-store returns for online purchases.

Orisha Commerce and Sipay‘s partnership epitomizes smooth and secure commerce. Their collaboration facilitates quick payment solution integration, bypassing complex technical developments. Orisha Commerce’s SaaS platform, paired with Sipay’s technology, ensures native interoperability with retail tools and seamless financial flow management across channels. Their partnership adheres to stringent encryption protocols, PCI DSS standards, and real-time operation monitoring to mitigate fraud risks.

Consumers experience a smooth purchase journey across all channels. Whether online, in-store, or via app, various payment options like digital wallets, installment plans, and Tap-to-Pay cater to individual preferences. Centralized payment solutions also enhance transaction fee visibility.

Benefits of a unified approach

Improving the customer experience

More than half of consumers—55%—abandon their purchases if unable to pay as they prefer. A successful customer experience hinges on many small details, with payment being a critical part. Seamlessly integrating payment into the firm’s digital and physical ecosystem is essential. It allows customers to initiate an order online, adjust it in-store, and finalize the payment without restarting. This continuity smooths transactions and reduces abandonment rates.

Centralized payment methods dynamically adjust based on the channel, amount, or customer profile, allowing for options like installment payments via mobile or contactless transactions in-store.

A unified approach harmonizes return management, often a source of customer dissatisfaction. Unified payment solutions allow items bought online to be returned in-store, with refunds processed through the same payment method without delays.

To deliver this level of experience, explore Openbravo POS! Our solution is crafted for seamless integration of your payment systems within an omnichannel framework.

Optimizing sales processes

Centralized payment systems deeply optimize sales processes by modernizing checkout methods. Mobile payment is a powerful tool. Equipping sales associates with mobile terminals enables payments directly in the aisle, bypassing the traditional checkout process, reducing wait times, and minimizing friction points.

Self-checkout complements this dynamic, granting customers greater autonomy while accelerating processes, particularly during peak periods. Integration with a unified commerce platform ensures real-time synchronization with inventory, promotions, and loyalty programs.

These systems offer dual benefits: they enhance customer satisfaction by making transactions faster and smoother, and they enable in-store teams to focus on assisting customers rather than managing queues.

Interested in enhancing transactions while optimizing sales process performance? Learn how to integrate advanced payment tools into your omnichannel strategy.

Strategies for successful implementation

Choosing the right tools and software

Selecting the right tools is critical for successful payment centralization. Choose payment solutions that seamlessly integrate with your ecosystem: ERP, CRM, inventory management, POS, e-commerce, and marketplaces. Opt for modular, scalable platforms with connectors or APIs to ensure rapid integration and adaptability.

The software must provide centralized payment management with real-time transaction visibility across channels. This functionality ensures a consistent customer experience and operational efficiency.

The synergy between SoftPOS and mPOS enhances transaction fluidity. SoftPOS converts a smartphone into a secure payment terminal without additional hardware. Combined with mPOS, which integrates payment and commercial management functions, it allows companies to deploy flexible mobile points of sale cost-effectively. SoftPOS offers instant payment solutions, while mPOS delivers a comprehensive experience with access to customer data, inventory, and transaction history. Together, they address on-site needs while staying connected to the brand’s ecosystem.

Assessing the specific needs of the company

Evaluating the company’s needs (number of sales points, customer profiles, transaction volumes, variety of channels, and required mobility) initiates payment method centralization. This evaluation forms the basis for crafting an adapted strategy with suitable payment tools. Select solutions that align with actual consumer usage while simplifying daily field operations.

Technologies such as Tap-to-Pay (or Tap-on-Phone) turn smartphones into contactless payment terminals, eliminating traditional checkout constraints. Paired with Openbravo Mobile POS, this technology greatly increases flexibility, allowing sales associates to process payments instantly in the aisle, while queuing, during order pickup, or assisted sales.

Decathlon chose Orisha Commerce’s platform to enhance in-store experiences and payment efficiency. By leveraging mobile technologies, the brand reduced checkout congestion and provided a seamless journey. Teams gained flexibility, processing payments anytime, anywhere.

Measuring the success of integration

Analyzing performance indicators

A key indicator of successful payment centralization is the conversion rate, both online and in-store. Reduced abandonment during payment, notably on mobile, signals an enhanced user experience. This metric demonstrates the company’s ability to facilitate smooth, customer-preference-aligned purchase journeys. Average transaction processing time is another critical measure, reflecting payment efficiency. Lengthy or interrupted payments due to technical issues can result in direct revenue loss.

Additional indicators include quick and transparent refund times. Integrated payment solutions automate processes and secure same-method refunds. Monitoring payment disputes or cash discrepancies is crucial: a decline in these issues implies better system reliability and reduced team workload.

Operational efficiency is indicated by real-time financial flow visualization across all channels. This capability ensures agile activity management and proactive handling of peak periods.

Monitoring customer satisfaction after purchase is essential. Surveys or ratings help companies evaluate the perceived simplicity of their payment process. A well-integrated payment solution should seamlessly integrate into a frictionless, customer-centric purchase journey.

For optimized payments and comprehensive operational visibility, explore Openbravo POS, crafted for unified commerce.

Adjusting the strategy based on collected data

Payment integration is an evolving process that requires continuous data-driven adjustments. For example, if data indicates high mobile abandonment rates, reinforcing quick payment options like Tap-to-Pay or digital wallets is advisable. Similarly, examining store hours and busy zones may lead to deploying additional mobile payment solutions or self-checkouts during peak times.

Feedback from customers—via surveys, verbatims, or retail teams—pinpoints issues or emerging trends. Brands can refine purchase journeys, payment scenarios, or trial new features like deferred payment or click and collect with on-site payment.

Continuous adjustments depend on a unified data vision. With Openbravo POS, brands benefit from centralized performance management and can swiftly adapt their systems without interrupting the customer experience.

In an omnichannel environment, integrating payment systems is a strategic lever for smooth and secure purchase journeys. Connecting all sales channels to a unified solution boosts brand agility and operational performance. From mobile payments to installment plans and instant refunds, each contact point offers a chance to add value, underpinned by interoperable tools.

Learn how Orisha Commerce’s platform can facilitate your seamless and efficient integration.