Orisha Commerce strengthens its strategic position in the Southern European and Latin American market with two new appointments
5 min
Mar Vieiro becomes the new Executive Director Iberia and Xavier Places the new Sales Director Southern Europe and Latin America.
With the recent acquisitions in the Netherlands and Sweden of Optimizers and Wolfpack DCS integrated into the Orisha Commerce BU, Marco de Vries has expanded his scope of responsibility as Chief Executive Officer (CEO) of Orisha Commerce.
Orisha Commerce is a business unit of the French Orisha Group and specializes in SaaS solutions for unified commerce. Openbravo, Fastmag, Ginkoia, Optimizers, Cow Hills and Wolfpack DCS are part of its portfolio.
Barcelona, January 23rd, 2025.
The transition from Orisha Retail Chains to Orisha Commerce, the Orisha Group’s business unit specialized in B2C, D2C and B2B SaaS solutions for unified commerce for both online and offline retail, and which integrates products from Openbravo, Cow Hills, Fastmag, Ginkoia, Optimizers and Wolfpack DC in its portfolio, not only involves an extension to digital commerce of its existing offering of solutions focused on primarily retail physical store, but also in its structure.
Marco de Vries, who has been CEO of Orisha Retail Chains since July 2023, will continue to be CEO of Orisha Commerce globally. But the change comes with Mar Vieiro, who assumes the responsibility of being the new Executive Director for Iberia at Orisha Commerce, while Xavier Places takes over as the new Sales Director for Southern Europe and Latin America. With these new appointments, the company strengthens its strategic position in these markets.
Mar Vieiro takes over leadership in Iberia
Mar Vieiro has been leading Openbravo’s sales strategy since her arrival in 2022, strengthening its presence in Southern Europe and Latin America. Under her sales management, the company has driven growth, especially in the Iberian market, with the addition of new customers such as Leroy Merlin and Obramat in Spain and Portugal (Adeo Group), ToysRUs and Prenatal (PRG Group), Sabor a España, Equivalenza and Naulover among others, and the enhancement of its collaboration with existing customers such as Deporvillage, Rolcar, La Europa and the development of its partner network.
Mar viero – Executive Director
“My priority in assuming this new role is to drive the growth and professionalization of our team, which is highly specialized and has a strong retail know-how, as well as to continue to be leaders in unified commerce, accompanying and adding value to our customers. With a robust offer in physical retail and an increasingly solid and complete commitment to online commerce, we seek to continue to set trends and consolidate a proposal that provides maximum benefit and differential advantages for the retail sector from Orisha Commerce.”
Xavier Places makes the leap to sales management
Xavier Places is a historical member of the company, having occupied different management positions and since 2017 as Openbravo’s Global Marketing Director, positioning the Openbravo brand as an international reference in SaaS solutions for retail.
For Places, this jump to Sales Director for Southern Europe and Latin America is “a major challenge, although it comes at an unbeatable time. Our large portfolio of solutions and solid value proposition makes us better prepared than ever to support retailers and brands in their unified commerce needs, thereby strengthening our position in the market. With this objective in mind, my priority will be to consolidate and grow our clients’ pipeline, relying on all the experience and capabilities that Orisha Commerce offers.”
About Orisha Commerce
Leveraging its portfolio of B2C, D2C and B2B SaaS solutions, Orisha Commerce, as part of the Orisha group, enables retailers and brands to deliver seamless unified shopping experiences for customers and associates, from browsing and discovery to transaction, acquisition, and consumption across all physical and digital touchpoints.
With more than 3,500 clients including globally recognized companies such as adidas, Decathlon, SMCP, Tommy Hilfinger, BUT, Weldom, Brabantia, Hema, Miniso and Toys R Us Iberia, who have a presence in more than 100 countries, Orisha Commerce today powers more than 60,000 retail touchpoints, such as fixed tills, mobile POS, self-service terminals, kiosks, and facilitates online sales for over 1,000 businesses, with a dedicated team of over 500 employees and collaborators spread across 11 offices in 4 countries.
To learn more visit https://commerce.orisha.com.
About d’Orisha
Founded in 2003, Orisha is a European software provider serving the retail, real estate, healthcare, construction, and agrifood sectors. Since its inception, Orisha has helped businesses achieve success by offering solutions tailored to their needs, such as point-of-sale, business and financial management, inventory management, CRM, HR, e-commerce, and more.
Orisha solutions enable millions of interactions and transactions daily in a hyper-connected world. Since 2021, Orisha has been supported by TA Associates, a global private equity leader in the tech sector. In July 2024, Francisco Partners, another major private equity player specializing in technology companies, joined TA Associates as a shareholder to support Orisha’s continued growth. In 2024, Orisha achieved annual revenues in excess of €300 million. Originally from France, the group now has over 2,000 employees across Europe and supports clients in more than 100 countries.
For more information: www.orisha.com.
By Orisha Commerce
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