Sales associate tablets: 3 benefits for your brand

The digital revolution has transformed the way French retailers operate, necessitating a wide array of products across all sales channels. Multi-brand stores face the challenge of enhancing their product references and adopting tools that consistently meet customer demands. Enter the sales associate tablet. Discover three key benefits of integrating this tool into your business.

What is a sales associate tablet?

A connected point of sale (POS) is essential to meet modern consumer expectations. Within this framework, the sales associate tablet is a pivotal tool in retail digital transformation. This device, whether a touch tablet or smartphone, connects flawlessly with POS software, providing complete mobility for store employees. It enables instantaneous access to crucial information, ensuring continuous engagement with customers without the need for unnecessary movements. 

By connecting to various peripherals via Wi-Fi or Bluetooth, the sales associate tablet enhances the entire in-store purchasing process, from customer inquiries to final checkout.

Enhancing the customer experience

Sales associate tablets have gained traction in stores that excel in managing their production chain, logistics, product information, and e-commerce sites. The primary aim is to enrich the customer experience and foster a stronger bond between the brand and its clientele. 

Consider the examples of Nike and Caroll; they support their customers every step of the way:

• Initial welcome and recognition via a loyalty card;
• Guidance on the complete product catalog (whether stock is in-store, housed in a warehouse, available for delivery, or at another point of sale);
• In-aisle checkout for the customer’s entire basket. 

Achieving a comprehensive inventory view is facilitated by synchronizing e-commerce with physical stores, ensuring the tablet displays up-to-date information, irrespective of the purchase channel.

The sales associate tablet, linked to a retail mobile app, offers several features to enhance in-store customer experience:

• Media libraries for product demonstrations;
• Usage tips and accessory options;
• Sales pitches to assist associates during customer interactions;
• Visualizing all touchpoints between the brand and customer;
• Recording customer wishlists;
• Creating a pre-basket before checkout;
• Consulting available stock in other stores of the chain;
• Boosting merchandising with virtual fittings through augmented reality. 

Integrating solutions such as the sales associate tablet transforms your team into a connected sales force, consistently engaging with consumers, and enhancing loyalty to your brand. These digital tools enable physical stores to compete with e-commerce pure players by providing an omnichannel journey akin to online experiences. 

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Maximizing productivity and service

Sales associate tablets are instrumental in enhancing team productivity by enabling:

• Planning of sales operations and direct product labeling via the app;
• Preparing returns to suppliers;
• Managing merchandise transfers between stores.

Consequently, department managers can remain accessible on the sales floor, actively managing inventory. 

In networks with department-focused teams, the sales associate tablet facilitates various back-office tasks, aiming to enhance team mobility and presence on the sales floor.

An additional key feature is in-aisle checkout, vital during high traffic periods (sales, private sales), for VIP services or substantial baskets. 68% of retailers report a positive impact on their conversion rates due to mobile POS deployments. 

Integrating mobility tools also streamlines payment processes by reducing wait times and smoothing the checkout experience.

Empowering sales associates

The sales associate tablet empowers your in-store staff with comprehensive product knowledge. Users feel valued by mastering the product range, enabling them to easily advise and assist customers. Additionally, they are better equipped for their daily responsibilities, becoming store ambassadors with a positive employee experience that resonates with customers. 

However, the sales associate tablet must be seamlessly integrated into your team’s routine:

• Mastery of the device;
• Balancing department management with customer availability;
• Deep product knowledge.

Sales associates should be equipped to advise on both in-store products and those featured in the brand catalog, with detailed descriptions and sales pitches. 

This integration phase is critical and should be initiated at the project outset for any manager implementing a sales associate tablet or connected mobile app within a fashion and sports retail network.

3 benefits of sales associate tablets for your sports retail store:

• Enhanced customer experience with an omnichannel journey and a genuine connection between your brand and customers;

• Improved staff productivity, enabling them to offer various in-store services (advice, returns, mobile checkout);

• Daily empowered associates, supported by modern tools!
  
  

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