Connected sales associate and business management: why choose mobility

Your physical store and on-site sales team are both the face and engine of your business. Given the rise of digital usage and the necessity to provide an omnichannel journey, it is essential that digital transformation extends to your sales associates and connected points of sale (POS).

With mobile access to data, real-time monitoring of sales trends and flows, and specific management of sports store activities, here are three compelling reasons to implement mobile software solutions in your stores.

Empowering a connected sales force 

Your sales floor staff are becoming more versatile, performing various tasks daily while engaging with customers. From stocking shelves to relaying technical information and checking product availability, the successful execution of these tasks is vital for creating a positive customer experience. The expertise of your sales associates directly influences your store’s conversion rate and average purchase size, serving as indicators of your brand’s performance and attractiveness.

Adopting mobility for your connected sales associates allows them to satisfy customers throughout the purchasing journey. Providing relevant and prompt information, personalized recommendations based on customer profiles, and efficient delivery and payment solutions are crucial levers to support customers and stimulate purchases.

With a smartphone or tablet in hand, the connected sales associate has a comprehensive business management tool available at all times to enhance customer relationships. They can:

• Review customer profiles and related data (purchase history, demographic profiles, loyalty points, personalized promotions);
• Check inventory across the store and the entire network to provide a wider range of available products;
• Locate items requested by customers in storage;
• Set up promotional operations based on network recommendations, aligned with the omnichannel customer experience;
• Handle product returns to suppliers;
• Streamline the checkout process by facilitating direct payments on the sales floor, thus reducing wait times at checkout and maintaining continuous engagement throughout the purchasing journey.

Managing peak times efficiently and saving time 

Sporting retail extends beyond simple sales, often including sector-specific services. A specialized management tool becomes even more relevant as it provides key functionalities tailored to your sector, such as bike rental (including electric) and ski rental.

From the reservation to the return of equipment at the end of the selected period, an entire process is set in motion, relying on effective management solutions.

A mobile application saves time by minimizing customer wait times in-store and managing peak periods:

• Equipment check-out and returns without involving checkout;
• Automatic entry of names associated with orders;
• Online reservation management without manual entry;
• Ski/bike drive: delivering equipment to residences and hotels;
• Streamlined and tracked equipment exchanges;
• Binding adjustments in accordance with legal standards;
• Online pre-booking (through an app and/or a kiosk at the store entrance);
• Queue management to capture customer profiles.

Making informed decisions in real-time 

The connected sales associate app is not the only mobile tool that optimizes the business management of your sports stores. To effectively manage your brand, you need a comprehensive view of activities based on key performance indicators. You must also anticipate trends and make quick decisions.

A business intelligence app, accessible on-the-go, allows you to optimally manage network activities and ensure you meet your objectives no matter where you are. Staying connected to your stores is crucial for making the best strategic choices. This requires a tool that can provide detailed analysis from qualified data and generate reports that help measure profitability and customer satisfaction.

Connected sales associates, digital tools for managing rental activities, and real-time access to statistics and KPIs… Mobile business management translates to performance at every level of your sports store network. It’s crucial for creating an outstanding customer experience, allowing your sales force to guide consumers seamlessly from beginning to end.

Freed from fixed stations, your management solution supports you and your associates, ensuring customer satisfaction and facilitating the management of your operations.