How augmented reality can help consumers redecorate their homes

We’ve all faced the frustration of choosing the wrong paint color for our walls, buying oversized furniture, or misjudging the number of tiles needed for a kitchen floor. These common renovation errors can now be avoided with the help of augmented reality (AR).

Augmented reality interior design apps simplify home renovations, making them more efficient and enjoyable. With AR, you can virtually paint a room or get precise kitchen measurements, removing the guesswork that often causes expensive mistakes.

Let’s explore five key ways augmented reality can assist consumers in redecorating their homes.

Eliminating unknown factors during the shopping experience

In home renovation, augmented reality helps eliminate many uncertainties when purchasing furniture, particularly regarding measurements, colors, shapes, and designs. Augmented reality platforms store detailed measurements of various items and furniture. By uploading a photo of the space they wish to decorate and adding potential purchases, consumers can preview their home makeover before buying.

Consumers can manipulate digital images to see furniture from various angles—front, side, back, and underside—and ensure the items will fit perfectly in the selected space.

For instance, IKEA Place, available on iPhone, allows users to preview over 2,000 furniture pieces. They can place these items virtually in their home and resize them to fit the space before making a purchase.

Customized furniture

Previously, visualizing custom furniture was limited to sketches or pixelated images, giving consumers only a rough idea of the final product.

Today, consumers can “click and drag” furniture components in a digital program to design their ideal space. For those with unconventional spaces requiring non-standard shapes and sizes, new options are readily available.

Moreover, they can submit precise specifications to manufacturers and retailers, ensuring the custom piece is crafted exactly as envisioned.

Better space visualization

Another past challenge for consumers was the inability to visualize what a space would look like post-renovation. 3D technology and augmented reality have revolutionized this; consumers can now fully remodel their living room, home office, dining room, or bedrooms with a clear vision of the final outcome.

Saving money on modifications

A less obvious benefit of augmented reality is the time and money saved by avoiding the return of products that don’t meet expectations. Augmented reality technology allows for precise measurements of the consumer’s current space and new furniture, saving both time and money.

Countless consumers have lost money on sofas just a few centimeters too large or have faced shipping and return costs for such items. With augmented reality, consumers can now confidently purchase items, knowing they will fit perfectly in the intended space.

A significant increase in sales

From a retailer’s perspective, augmented reality significantly boosts sales. When consumers can view each piece from all angles and in various colors, it fosters trust and transparency, guiding them through their shopping journey.

3D technology and augmented reality offer unprecedented brand transparency in the furniture industry, driving increased online sales.

To discover how Orisha Commerce supports furniture, interior decoration, and DIY retailers in adopting unified commerce, watch the replay of our webinar:

Why Orisha Commerce is the Best Choice for Furniture and DIY Retailers